How To Determine Facebook And Twitter ROI
Do you measure the ROI on your social media? Actually have you ever even considered even trying to measure the ROI.
This interesting Infographic from Invent Help that some ideas of what you can do.
Some key points:
- Most marketers talk about Fans/Followers, web traffic and social mention.
- There are some good examples of how sales are directly affecting business revenue. The Jimmy Choo Twitter campaign lead to a 33% increase in actual sales.
- 40% of Facebook users that has Liked a page did it to receive discounts and promotions meanwhile only 13% did it to interact online.
Infographic from of Invent Help.